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Uploaded on: 26/04/24


With 63 fun-packed days of entertainment and learning-through-fun, Modesh World is set to welcome an incredible 200,000 visitors this summer providing families and kids with a host of ways to stay happy and engaged during the school holidays - as it has done every year since it opened back in 2000. Coming back even bigger and better than its previous years, Modesh World 2023 has over 350 attractions spread across 30,000 sqm. 


Inspired by the lagoons where Modesh and Dana stay, this is a free-entry, family-friendly experience where kids and parents can interact with everyone’s favourite Dubai charactersThis year’s edition of Modesh World - which takes place in the Dubai World Trade Centre in Halls 3 to 8 - welcomes young and old alike to experience a world of adventure from 10am to 10pm Monday to Thursday, and 10am to 12am Friday to Sunday. 


In keeping with Modesh’s friendly message - ‘My World, Your Adventure,’ this season there is more excitement on offer than ever, with Modesh World celebrating all the seasons of the year, and hosting live shows, thrilling rides, informative workshops, challenging tournaments and so much more.  



In keeping with the UAE’s Year of Sustainability and themed "Today for Tomorrow," Modesh World will present initiatives and activities reflecting the UAE's strong commitment to sustainability and drawing inspiration from the legacy of the founder of the UAE, His Highness Sheikh Zayed Bin Sultan Al Nahyan. 


This year, 80 percent of the build in Modesh World 2023 uses reused and refurbished items. Modesh World will also go cashless, aligning with the Dubai Digital Initiative. Visitors to Modesh World are also encouraged to recycle their cashless NFC cards by leaving them at the exit.  


All vendors will be taking a greener approach this year, using sustainable goods such as cloth bags, recyclable cutlery and paper rather than plastic, to promote a more sustainably conscious environment. Fun and educational stage shows will also emphasise the importance of caring for our city and our planet, and help introduce more sustainable ways of living for the whole audience. 



With over 20 delectable gastronomy options at Modesh World, everyone can treat their taste buds to a delicious range of dishes and cuisines, and even get the chance to dine with Modesh and Dana themselves. Feast on delicious waffles, salads, crepes, cupcakes and more as you eat, play and chill - all under one roof. 


Make sure to also pay a visit to the Modesh Café, with customised cakes and pops available to celebrate special events with loved ones. Sample some of Modesh’s favourite cold treats with slushies, mocktails and ice cream in yummy flavours, and wander into MELT, the all new ice cream museum, and create unique, instagrammable moments. 


Young ones can also engage in fun activities coupled with the delicious treats, such as slime making, painting, tie dye, and other fun creative hobbies. 



Once every week, visitors to Modesh will be delighted with an element of surprise that will take place on stage. From freebies, to special deals and spontaneous competitions, Dubai Summer Surprises means that surprises really are around every corner.  


Experience an assortment of thrilling entertainment events and shows, such as Move to the Rhythm, The Adventure of the Enchanted, We are the World, Power of Creativity and Dan Bolton stage shows. 


What’s more, enjoy all sorts of rides, arcades, novelty games and more in a holistic gaming experience for pro-gamers and the community alike. The Gamefy zone will feature the latest and greatest digital and tabletop games, and host a tournament series designed to challenge the upcoming generation of gamers to compete regionally and internationally at Tournament Turf A. 


Learn gameplay tips from leading players in the community, get to grips with building your own gaming PC, and explore the world of AI technology, all at Modesh World. Gamefy is a relaxing space where gamers can bond, game and enjoy a host of amenities curated for all things gaming.  


Or why not play all the classics at The Retro Arcade Arena featuring arcade games from the 1990’s, as well as currently trending games. Visitors can stop by to take a nostalgic trip down memory lane and relive amazing times from their childhood gaming adventures.  


Or maybe it’s time to bust a move and take part in dance games such as the iconic DDR at Dance Central. Visitors can also watch jaw-dropping dance performances and enjoy other exciting opportunities taking place in the area. 


Catch any tabletop games happening in the dedicated area by Table-Top ME, featuring everything from miniature games, to board games, card games, and role-playing games (RPGs), and many more. 


So why not treat your inner child and get transported to this magical world where Modesh and his friend Dana live, work and play - there's so much fun to be had that one visit will not be enough.  


Enjoy the ultimate summer extravaganza filled with incredible surprises, unmissable retail offers, diverse culinary delights and endless entertainment this Dubai Summer Surprises, running until 3 September. For more information, visit @CelebrateDubai and @StyledByDubai on social media channels, and www.mydss.ae. Stay updated with all things Modesh World at @mymodesh. 

Dubai Summer Surprises is supported by key sponsor RAKBANK MasterCard and Strategic partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Seef, Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Bluewaters, Citywalk, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Nakheel Malls (Ibn Battuta Mall, Nakheel Mall, Dragon Mart 2, Palm West Beach and The View), The Beach and The Outlet Village.

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