1800
ADDA at GITEX 2019
- Brand experience
- Exhibition services
- Event production
- Creative
sqm of interactive and immersive space
45
Exhibiting entities
70
Minutes of content creation
TECHNOLOGY
ADDA’s stand adopted an array of innovative technological features that enhanced it both aesthetically and technically whilst maintaining its brand identity. Part of these features included the giant LED cube surrounded by four more of different sizes acted as the stand’s central attraction. Undoubtedly, creating distinct content for 22 screens of different shapes and viewpoints was a challenge on its own. Add to that spatial 5.1 audio mixing and you get a jaw-dropping awe-inspiring performance.
DXB LIVE also created a total worth of 70 minutes of content for this setup. The production included a team of experienced designers, software developers, system engineers, network engineers, artists, and technologists in addition to script writing, storyboard sketching, copywriting, professional translating, photography and videography.
Abu Dhabi Digital Authority’s (ADDA) brief had one clear objective: To appear as one connected digital government that offers visitors a unique experience by delivering government services under one umbrella.
Additionally, ADDA not only tasked DXB LIVE to cater to their individual requirements, but also the extensive requirements of its 45 entities exhibiting on the stand. DXB LIVE’s goal was to ensure that every single one of those requirements were met with ease.
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