DHCC at Arab Health 2019

Brand experience
Exhibition services
Event production
Creative

174

sqm build space

Explanatory videos

10000

Interactions registered

TECHNOLOGY

Live Augmented Reality:

Augmented reality was employed to make the presentations more persuasive and compelling by overlaying multimedia content onto the real-world environment.

Touch and Throw:

An engaging way to showcase DHCC’s diverse elements whereby visitors would select the element they’d like to explore through an iPad and throw it onto the large screen.

Dubai Healthcare City (DHCC) aimed to reinforce its position as the community of choice for healthcare and wellness through its stand. To achieve this, DXB LIVE developed a consistent design that captured the essence of a community and represented DHCC’s partners exclusively. Also, both live augmented reality and touch and throw were proposed to meet DHCC’s request of integrating the latest technological solutions within the stand.