m2 of space using a bespoke system
sponsors, participating countries and start ups
DXBLIVE delivered the first DWTC show to ever take place without the use of any house lights. Our in house Creative team worked to maximize the “dark canvas” approach. By treating the exhibition and all feature areas as one full event production, we were able to develop an environment where visitors explored one curated experience, while allowing all sponsors the platform to demonstrate what they were doing through interaction engagement and associated corporate branding.
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