3024
TRA at GITEX 2018
- Event production
- Live events
- Creative
sq m of interacrtive and immersive space
15000
visitors
387
sponsors, participating countries and start ups
The challenge
DXBLIVE were tasked to bring to life TRA's vision to take visitors on an insightful and highly immersive journey into the world of ICT to display its various initiatives, which highlighted TRA’s contribution in shifting the way technology is perceived and making it more people centric for enhancing the quality of life.
Each activation was strategically designed to provide a unique experience for instance: a structure was created housing a rotating wheel and an RFID chip reader to tell bilingual stories about various projects from their ICT Fund division. Through projection, visitors were able to pick a project, scan the chip, and use the wheel to scroll through an animated detailing of that specific project
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