DXB Live expands its regional presence by opening new branch in Riyadh

DXB Live expands its regional presence by opening new branch in Riyadh

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DXB Live, the integrated event management and experiential agency of Dubai World Trade Centre, expanded its footprint to Saudi Arabia in alignment with its strategic action plan, which seeks to mark its presence in various regional and global markets beyond the UAE. The company opened its branch in the Kingdom’s capital city, Riyadh, during the first half of 2024. The new branch will offer a variety of integrated event management services, such as exhibitions, conferences, festivals and various public, sporting and cultural events. DXB Live is venturing into the Saudi Arabian market, leveraging its more than 30 years of experience in Dubai and the UAE as well as various global cities and the company is poised to set new standards of event management and organisation.

The company had built various exhibition spaces spanning more than 16,250 square feet at LEAP 2024, which was held in Riyadh in March 2024. The event served as a key platform that convened a large number of innovators, investors and entrepreneurs within the technology sector.

Global Expansion

During the first half of the year, the company was part of the development of over 120 exhibition platforms spanning over 250,000 square feet both within the UAE and other countries, such as Morocco, Egypt, China, South Korea, Germany, the USA, Singapore, and Spain. During the period, the company acted as a primary contractor for 25 international events including, Gulfood, the Dubai International Boat Show, Intersec, Jewellery, Gem & Technology Dubai, Light + Intelligent Building Middle East, the Arabian Travel Market, the Dubai International Arabian Horse Championship, GITEX Africa, among others. In addition, DXB Live participated in a wide array of regional and international exhibitions and highlighted its brand at a wide array of global events held in Germany and the United States.

Extensive Experience

Khalid Al Hammadi, Senior Vice President of DXB Live, said:

“At DXB Live, we have set the goal for 2024 with a key focus on expanding our footprint in international markets, especially in Saudi Arabia. Currently, we are looking into the prospects of establishing regional offices across various Gulf countries as well as expanding our presence in several European, American, and Middle Eastern countries to provide our wide array of services to the clients. With a strong commitment to offer our clients top-notch event services across the globe, we are now progressing towards an ambitious goal of being one of the most renowned global companies in the realm of integrated event services.”

Success of the World of Coffee Dubai

The third edition of the World of Coffee Dubai premier trade show, which was held in January 2024, was concluded on a resounding success. The event, which featured more than 1,650 specialised companies and brands from 51 countries, witnessed the signing of various worthwhile trade deals. The event was conducted in a venue spanning across 15,000 square metres, marking a 50 per cent increase over its second edition. It attracted 13,000 specialised visitors recording a rise of 30 per cent as compared to the previous edition. Furthermore, the trade show offered a key platform that gathered farmers, traders, manufacturers, distributors, and SMEs along with café owners, roasters, hotels, and coffee lovers, including tasters and baristas.

Future Festival Dubai

In June 2024, the company collaborated with Trend Hunter, a leading trend platform and innovation accelerator, to conduct the Future Festival Dubai 2024 at Expo City Dubai. The event witnessed remarkable attendance from experts, and it featured a series of discussions highlighting the key trends in the field of artificial intelligence (AI). The global event provided with a remarkable opportunity for industry leaders, innovators and tech enthusiasts from across the globe to explore the transformative capabilities of AI and its role in redefining the future.

GITEX Africa

The team of DXB Live successfully conducted the second edition of GITEX Africa in Marrakech, Morocco. The event witnessed a significant increase in participation, positioning it as one of the most leading information technology and communications (ICT) shows on the African continent. With the support of more than 500 members working relentlessly for over 200,000 hours during the course of a month, the event was able to raise the reputation of the Moroccan city as the sought-after destination, resulting in a hotel occupancy rate exceeding 100 per cent.

Modesh World

Marking its 25th anniversary, Modesh World is one of the most prestigious works organised, built and managed by DXB Live in collaboration with Dubai Festivals and Retail Establishment (DFRE). The entertainment facility features over 170 rides and attractions that are spread across 22,000 square meters. The new Inflatable Park with more than 100 arcade games is one of the most significant attractions. It also includes engaging workshops where children can explore their artistic talents through various arts and crafts activities.

Sports and Recreational Events

Currently, the company is preparing to launch a wide array of sporting, recreational, musical and comedy events in Dubai in alignment with cultural diversity of the city’s global community. As part of its efforts, DXB Live has signed a memorandum of understanding (MoU) and strategic collaboration agreement with Eva Midas to coordinate in hosting a series of musical concerts during the third quarter of 2024. The key events planned includes concert by the renowned Indian singer Prateek Kuhad, which is set to be held on 20 September 2024. Earlier this year, from 25 February to March 10, Street and Park Tours for professional skateboarders were organised designed, constructed, and managed at Dubai Harbour, which attracted more than 500 male and female contestants.

Award

DXB Live has received the prestigious ‘Best Stand Design and Build’ award at the Middle East Events Show (MEES) 2024 for designing and building the Emirates Health Services (EHS) Stand at the Arab Health Exhibition 2024. The award reflects DXB Live’s stature and proficiency in providing comprehensive event services as well as in creating and constructing eye-catching display platforms.

Training

In 2024, DXB Live has set aside a huge budget for training in order to improve the skills of its staff, which consists of over 400 people. In line with the ambitious goal of localising the events business, the objective is to deliver over 10,000 training hours and sustain the employment of local talent. This includes organising a variety of event categories, such as exhibitions, conferences, festivals, as well as entertainment, artistic, and sporting events and involving young people in all aspects of event administration, from design to implementation.