3024
TRA at GITEX 2019
- Brand experience
- Exhibition services
- Event production
- Creative
sqm Exhibition space
400
sqm Bespoke curved LED screens
17
E-Government entities
Technology
The client’s objective was to present a synopsis of their work through engaging, fun and technologically advanced means. The technology design went through multiple choices of advanced technologies until the final 10 were chosen. These ranged from very advanced robotic design, to game development all the way to projection mapping and interactive content.
The challenge was in filtering massive amounts of projects, with different stakeholders, and transforming dry technical data into interactive experiences. All of which would have been possible without the collaborative mindset of DXB LIVE team who supported us in achieving our objectives in an experiential and engaging way.
TRA & DXB LIVE worked hand in hand in uplifting the experience and design from 2018. Transforming the top half of the structure from a solid into two immersive screens, an application only made possible by a customized truss system to follow precisely the shape of the stand. The curved/wavy screen made a great impact on the presence of TRA in GITEX TECH WEEK bringing in more than 9,000 visitors to the stand.
On the 90 meters wide screen our team of content creators choregraphed a welcome show resembling the development of TRA through the emirates. Alongside crowd and experience management, the show was one of many elements either managed or executed by member of our Lami3 program for young Emiraties.
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