sqm Exhibition space
sqm Bespoke curved LED screens
TRA & DXB LIVE worked hand in hand in uplifting the experience and design from 2018. Transforming the top half of the structure from a solid into two immersive screens, an application only made possible by a customized truss system to follow precisely the shape of the stand. The curved/wavy screen made a great impact on the presence of TRA in GITEX TECH WEEK bringing in more than 9,000 visitors to the stand.
On the 90 meters wide screen our team of content creators choregraphed a welcome show resembling the development of TRA through the emirates. Alongside crowd and experience management, the show was one of many elements either managed or executed by member of our Lami3 program for young Emiraties.
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