UAE Happiness Festival

Brand experience
Event production
Live events
Creative

2500 sqm

of open space at D3

12000

visitors attracted over 5 days

150

activations with one goal: to provoke happiness

The challenge

DXBLIVE was commissioned to undertake not only the entire design and execution of a 5 day event being hosted for the first time but also to home the science of happiness while doing it.

We curated a festival aimed to tangibly increase the feeling of happiness at the space by using bright colors, music, one on one happiness activations moderated by psychologists along with fun activations to motivate the visitor to do what makes them happy!